Moda Operandi

Moda Operandi is a fashion discovery platform that gives consumers access to shop directly from designers’ complete runway collections. The concept gives "women the power to choose from the full collection.

Moda Operandi is the fashion discovery platform platform directly connecting consumers to brands. Moda Operandi is transforming the way people discover and shop for designer fashion.

Moda Operandi was launched in February 2011 by Lauren Santo Domingo and Aslaug Magnusdottir. The company is headquartered in New York, New York, with an office in London.

Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style.

Moda, through its innovative mix of commerce and content, allows women and men to shop for what's new and what's next in designer fashion from the world's leading emerging designers and luxury brands.


Moda is the only place in the world where fashion designers can sell their most creative work, including less commercial and one-of-a-kind pieces to a global audience of fashion-engaged consumers who want to shop them. Moda's platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, and ships to 125 countries.


Moda Operandi is backed by New Enterprise Associates, Apax Digital Fund, Santo Domingo family, Comerica Bank and TriplePoint Capital, among others. The company raised $100M in a new equity and debt financing on Jan 31, 2020. This brings Moda's total funding to $393.7M to date. Moda has also acquired ModeWalk and Bonfaire to date.



  • Year founded: 2011
  • Funding Info: $393.7M over 7 Rounds (Latest Funding Type: Debt and Private Equity)
  • Yearly Revenue: NA
  • Employee Size: 501-1000
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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