Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.
Mixpanel helps businesses build better products with the most advanced analytics software for mobile and web.
Mixpanel was founded in 2009 by Suhail Doshi and Tim Trefren and is based in San Francisco, California with offices in New York, Seattle, Salt Lake City, and London.
Mixpanel is the event-driven analytical tool, especially useful for web and mobile product analytics and optimization. It is focused on user-based tracking, giving you insight into behavior history of your website's users. It also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.
Mixpanel has earned a reputation for crafting a delightful customer experience and an innovative approach to analytics, with almost 20,000 customers worldwide and 14% of the Fortune 500.
Mixpanel is backedd by investors including Andreessen Horowitz, Sequoia Capital, Max Levchin among others.