Measure is a blockchain powered economy for human-generated data. Measure is creating a marketplace for person-based data where individuals are paid fairly and data usage is secure and transparent.
Measure Protocol unveils results from a pilot program which put blockchain technology to practical use for a number of market research leaders.
Measure was founded in 2018 the company is headquartered in London, United Kingdom.
Measure has built a blockchain-based marketplace where individuals take control of their data and monetize it directly with researchers, advertisers and brands. Consumers contribute data by completing surveys and other data-generating tasks or by providing access to existing data sources such as purchase and location.
Measure democratizes access to accurate data about individuals and populations while allowing people to maintain sovereignty over their data. Measure does this by introducing a new blockchain-based protocol that facilitates the network and infrastructure to form a marketplace.
Measure Protocol is backed by Dynata, Blockchain Valley Ventures (BVV), Medicys Limited. The company raised £2M in a new round of funding on Jan 07, 2020.