Magic Leap is a proprietary wearable technology that enables users to interact with digital devices in a completely visually cinematic way.
Magic Leap is pioneering a wearable augmented reality platform to amplify enterprise productivity.
Magic Leap was founded in 2010 by Rony Abovitz. The company is headquartered in Plantation, Florida, with offices in California, Texas, Washington, Colorado, Israel, New Zealand, and Switzerland.
Magic Leap released a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real world objects, by "projecting a digital light field into the user's eye", involving technologies potentially suited to applications in augmented reality and computer vision.
Magic Leap's AR technology enables global teams to collaborate remotely with co-presence, conduct better reviews aided by 3D visualization, and offer real-time remote expertise to frontline workers. They are empowering individuals to do their best work in ways that have never been possible before.
Magic Leap is developing its second-generation product, Magic Leap 2, which will be the industry's smallest and lightest device built for enterprise. This more advanced headset features innovative, first-to-market breakthroughs like dimming and increased field of view that are designed to increase business adoption of AR.
Magic Leap is backed by Google, Alibaba Group, Qualcomm, Andreessen Horowitz, Kleiner Perkins, Public Investment Fund of Saudi Arabia, and others. The company raised $500M in a new round on Oct 11, 2021. This brings Magic Leap's total funding to $3.5B to date. The latest round valued the company at $2B post-money.