Localytics is a unique mobile engagement platform that breaks down the silos between analytics and marketing, allowing brands to send more targeted marketing campaigns and understand which messages are driving positive changes in user behavior.

Localytics is the leading mobile engagement platform. It gives companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts using all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages.

Localytics was founded in Jan 1, 2009 by Raj Aggarwal, Henry Cipolla, Andrew Rollins and Brian Suthoff. The company is headquartered in Boston, MA with offices in San Francisco and London.

Localytics's platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times.

Localytics is backed by inveestorss include Sapphire Ventures, Foundation Capital and Polaris Partners. among others.

Latest News: Localytics acquired Berlin's Tapglue. It has also acquired Splitforce on April 14, 2015.



  • Year founded: 2009
  • Funding Info: $69.8M in 8 funding rounds (Last funding type: Debt Financing)- Localytics has also acquired Tapglue & Splitforce to date.
  • Yearly Revenue: $10M-$20M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued at $700M
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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