LifeMiles is Latin America's leading airline driven Loyalty Program and Avianca Airlines Frequent Flyer Program. It is the unified and improved frequent flyer program for Avianca and TACA.

LifeMiles is focused on providing benefits beyond airfare: hotels, car rental, financial Institutions, and Shopping with LifeMiles.

LifeMiles was founded in 2011 and is based in Bogota, Distrito Especial, Colombia.

LifeMiles aims at inspiring over 7 million members worldwide to adopt a purposeful lifestyle of advantages and benefits while they enjoy the journey of accruing miles for everything they do, and fulfulling their dreams by redeeming great rewards. 

LifeMiles has more than 5 million frequent flyers, an extensive network of airline allies such as Star Alliance member airlines, AeroMexico, and Iberia. It also has a redemption platform in more than 100,000 Hotels around the World with Hotels Around the World and with accumulation and redemption platforms for rent in cars in more than 120 countries and in more than 8,900 experiences with LifeMiles Rental Cars and LifeMiles Things to Do.

LifeMiles has over 27 banks in over 12 countries in the Americas who carry LifeMiles, as a loyalty program to accrue up to 3 miles with every dollar in purchases, and a retail program with over 100 brands in Colombia, Peru, and Central America.

LifeMiles has raised a total of $343.7M in its single Private Equity Round oon Jul 13, 2015, the funding came from Advent International, one of the largest and most experienced global private equity firms.