Licious, operated by Delightful Gourmet Pvt. Ltd, is India’s leading gourmet meat brand. The company operates on a farm-to-fork model owning the entire back-end supply chain and cold chain.
Licious is aimed to develop a branded fresh chilled meat, fish, and seafood product in the Indian market, where these products are largely commoditized and sold through open markets and traditional butchers and fishmongers.
Licious, owned by Delightful Gourmet Pvt Ltd. was founded in July 2015 by Abhay Hanjura and Vivek Gupta and officially launched in October of the same year. The company is headquartered in Bangalore and operates across Bengaluru, Hyderabad, Delhi, Gurugram, Faridabad, Noida, Mumbai, Pune, Chennai and Chandigarh.
Licious follows an end-to-end business based on the hub and spoke model that starts from procuring the fresh produce to processing, storage and delivery.
Licious also made their recent foray into the offline category with two Experience Centres . One at Gurugram's Galleria Market and the other one at Ascendas Park Square Mall, Bangalore. It currently has three processing centers in Bengaluru, Mumbai and Gurugram. Licious is recognised with the FSSC22000 UKAS certification, food safety certification.
Licious is backed by Vertex Growth Fund, 3one4 Capital, Sistema Asia Fund, Mayfield Capital, InnoVen Capital and others. The company raised $30M in a Series E financing on Dec 16, 2019. This new round brings Licious' total funding to $94.5M to date.