Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business.

Klue enables competitor research and delivery of sales battlecards to B2B Sales teams.

Klue was founded in 2015 by Jason Smith and Sarathy Naicker. The company is headquartered in Vancouver, British Columbia, Canada.

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business.

Klue helps companies collect and curate hard to find competitive intelligence, combining the best of what the web knows about your competition with the best of what your employees know into a single repository. This combined source of trusted and actionable insights gives sales, marketing, product, strategy and executive teams a substantial edge over the competition.


Klue's unique approach to competitive enablement has fueled rapid growth, securing more than a hundred marquee customers like Cisco, Tableau, SurveyMonkey, Red Hat and Shopify, cementing it's lead as the software of choice for enterprises.


Klue is backed by Craft Ventures, HWVP, OMERS Ventures, Rhino Ventures, BDC Ventures, Frederic Kerrest (co-founder of Okta) and others. The company raised $15M in Series A round on Sep 09, 2020. This brings Klue's total funding to $19M to date.


Klue was named a Cool Vendor in the Gartner 2019 Cool Vendors in Channel and Sales Enablement report, as well as a Strong Performer in the Forrester New Wave - Market & Competitive Intelligence Platforms, Q4 2019.



  • Year founded: 2015
  • Funding Info: $19M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Vancouver
  • State: British Columbia
  • Country: Canada
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