Jiangxiaobai is a Chinese light-aroma baijiu brand that produces grain spirits with focus on the market of young adults.
Jiangxiaobai's products are refreshing sorghum liquors with a modern twist.
Jiangxiaobai was introduced in 2012 by Jiangji Distillery in the Jiangjin District of Chongqing, China.
Jiangxiaobai, while harnessing traditional wisdom in baijiu distillation, follows a principle of ingredient purity. The resulting smoothness and mild flavour make this brand ready to be discovered by the world.
Jiangxiaobai produces baijiu, a sorghum-based spirit that is extremely popular in China, and markets its brands toward younger adults. Its products are available in over 20 countries.
Jiangxiaobai Liquor Co., Ltd. owns Jiangji Distillery, Lvxi Distillery, Jiangji Agriculture and other enterprises. Jiangxiaobai is a Gaoliang spirit enterprise integrating R&D, distillation, storage, logistics and sales, and associates with both upstream and downstream industries.
Jiangxiaobai is backed by Sequoia Capital China, Hillhouse Capital Management, IDG Capital, China Renaissance Holdings Ltd., Baillie Gifford & Co., China Merchants Bank International Capital Corp. and others. The company raised $300M in a new financing round on Sep 08, 2020. This brings Jiangxiaobai's total funding to $301.4M to date. The latest round values the company at $1.6B pre-money.