JAXJOX is a global fitness company revolutionizing the health and wellness industry through its technology-enabled, connected at-home exercise equipment.

JAXJOX is known for its innovative workout equipment and platform.

JAXJOX was founded in 2016 by Atul Shah, alongside with Stephen Owusu. The company is headquartered in Bellevue, Washington.

JAXJOX creates compact, smart workout products with AI-powered performance tracking and a variety of live and on-demand classes led by expert trainers, for educational motivation, making it easy for consumers to reach wellness goals from the comfort of their home.

JAXJOX uses a proprietary machine learning algorithm to calculate the user's Fitness IQ score. The score keeps them informed on overall progress toward fitness goals and can also provide personal workout recommendations.


JAXJOX's flagship product is the InteractiveStudio, an all-in-one home gym that includes 145 lbs of adjustable free weight, 43" 4k Touchscreen TV that rotates vertically and horizontally, and connected products in one compact design.


JAXJOX's four connected, IP-protected products with automatic adjustability use AI powered real-time performance tracking, including the groundbreaking KettlebellConnect 2.0 and DumbbellConnect.


JAXJOX is backed by Dowgate Capital Ltd., Nigel Wray, and others. The company raised $10M in Series A round on Oct 13, 2020. This brings JAXJOX's total funding to $17M to date.



  • Year founded: 2016
  • Funding Info: $17M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Bellevue
  • State: Washington
  • Country: United States
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