Iterable is a growth marketing and user engagement platform that empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Iterable captivates consumers with highly relevant and personalized messaging, activates campaigns on any type of internal and external customer data, and allows marketers to automate campaigns across all channels that matter to their consumer.

Iterable scales to hundreds of millions of users and was built by the engineers in 2013 who designed the systems that powered Twitter's massive initial growth. The company is based in San Francisco, CA.

Iterable is an integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence.

Iterable automatically determines the best time for customer engagement and conversion gleaned through your users’ behavioral and event data. Iterable's Channel Optimization identifies and designates the specific digital messaging channels your users are most likely to engage and convert with.


Iterable is trusted by hundreds of top leading Spotify, Zillow, SeatGeek and Box, Zillow, DOORDASH among others.


Iterable is backed by top industry investors including Index Ventures, CRV, Viking Global Investors, Blue Cloud Ventures, AngelPad, TSVC and others. The company raised $60M in a Series D financing on Dec 10,  2019. This new round brings Iterable's total funding to $150.2M to date.



  • Year founded: 2013
  • Funding Info: $150.2M over 6 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: $20M-$50M (2019)
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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