iSpot is a cloud-based attribution platform, which helps businesses optimize TV advertisements, measure impressions, and generate reports on the performance of cross-screen advertisements. helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. was founded in 2011 by Sean Muller. The company is headquartered in Bellevue, WA, with offices in New York City, Los Angeles and Tel Aviv.


iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes.


iSpot’s Ace Metrix product measures brand perceptions for TV and video creatives using rapid qualitative panels, and its leading attribution solution enables advertisers and TV networks to plan, optimize and transact on business outcomes. has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for both networks and brands. Notable customers include NBCUniversal, Upfront season, WarnerMedia, Paramount, CAA Men’s Basketball Tournament etc. is backed by Goldman Sachs Asset Management, Insight Partners, Madrona Venture Group, Peak Opportunity Partners, TL Ventures, and others. The company raised $325M in new financing on Apr 27, 2022. This brings's total funding to $382.8M to date. The latest round valued the company at over $1B post-money.



  • Year founded: 2011
  • Funding Info: $382.8M over 5 Rounds (Latest Funding Type: Private Equity)
  • Yearly Revenue: $100M (2021)
  • Employee Size: 201-500
  • Business Valuation: Valued at over $1B as of Apr 27, 2022
  • City/Town: Bellevue
  • State: Washington
  • Country: United States
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