Invoca is an AI-powered call tracking and analytics platform that gives marketers campaign attribution and actionable data from inbound phone calls.

Invoca provides a platform to help marketers understand why customers are calling, who's calling, and analyze what's being said in conversations. The data collected works to automate ideal customer experience before, during and after each call.

Invoca was founded in May 1, 2008 by Colin Kelley, Jason Spievak & Robert Duva. The company is headquartered in Santa Barbara, California, with offices in San Francisco and Lone Tree, Colorado.

Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns.

Invoca serves innovative marketers at leading brands like Dish Network, U.S. Bank, Dignity Health, and Gusto, and continues to deepen strategic partnerships with Google, Facebook, Adobe, and Salesforce. Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds.


Invoca is backed by industry top leading investors including Accel, Salesforce Ventures, Upfront Ventures, H.I.G. Growth Partners, Rincon Venture Partners and others. The company raised $56M from a latest venture round funding on Oct 17, 2019. This brings Invoca's total funding to $116.8M to date. Invoca has also made around $40M in investment to Apeel Sciences. 


Invoca was recognized as a Fortune Best Workplace, in 2019. They ware also Named a Hot Vendor in Conversational Intelligence by Aragon Research, in 2019. Inc. Magazine name them as Best Workplace for 2019.



  • Year founded: 2008
  • Funding Info: $116.8M over 6 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: $15M-$30M (2019)
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Santa Barbara
  • State: California
  • Country: United States
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