Instart Logic

Instart is a cloud computing company that operates a globally distributed Digital Experience Cloud that improves cloud, web, application and mobile performance, consumer experience and security.

Instart Logic provides a disruptive and completely new way to accelerate web and mobile performance. The powerful platform provides unprecedented degrees of performance, security, and control.

Instart Logic was founded in 2010, by Manav Mital & Hariharan Kolam. The company is headquartered in Palo Alto, California with offices in New York, London and Sydney.

Instart develops and operates a Digital Experience Cloud that uses artificial intelligence and machine learning to analyze the behavior of applications and of consumers accessing those applications, and then automatically optimizes HTML, Javascript, images, video and other application components with a primary goal of improving application performance, consumer experience and security.

Instart Logic markets and sells to large enterprises that seek to achieve higher digital revenue, increased on-line conversion, faster website performance, improved consumer experience and better online security.

Instart's Digital Experience Cloud most commonly is deployed as a suite of cloud services in front of company's application servers or digital commerce servers. Instart's Digital Experience Cloud is independent of its Content Delivery Network (CDN). and as such works in conjunction with Instart's own CDN, or other CDNs such as Akamai and Fastly.

Instart Logic's investors include Andreessen Horowitz, Kleiner Perkins, StartX (Stanford-StartX Fund), ST Telemedia, and Geodesic Capital among others. Instart has acquired Kwicr in Feb 18, 2016.



  • Year founded: 2010
  • Funding Info: $140M in 6 funding rounds (Last funding type: Series E)- The company has also acquired Kwicr in Feb 18, 2016
  • Yearly Revenue: $50M-$100M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued $254M as of Nov 2, 2017
  • City/Town: Palo Alto
  • State: California
  • Country: United States
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