Innovation Department

Innovation Department is a tech-empowered platform that creates and builds Direct To Consumer (DTC) brands.

Innovation Department builds companies hands-on, from the ground up.

Innovation Department was founded in 2014 by Alex Song, Colin Darretta and Nick Michelwicz. The company is headquartered in New York, New York.


Innovation Department streamlines the process of brand building by leveraging their competitive advantages: a proprietary growth acquisition engine, owned media assets, diversified distribution channel expertise, and maximum capital efficiencies to build brands from the ground up.


Innovation Department has already successfully built and scaled multiple DTC brands, including wellness and nutrition brand WellPath, which was designated as an Amazon Prime Day Partner in 2019 and has increased revenue annually by 400 percent, and soon-to-launch pet brand Finn.


Innovation Department has raised $3.7M in a new funding on June 10, 2020. Backers included Long Light Capital, Synergis Capital, Ambridge Capital, Ryan Freedman, General Partner of Corigin Ventures and Carter Reum, Co-Founder & Managing Partner of M13 Ventures.



  • Year founded: 2014
  • Funding Info: $3.7M over 1 Round (Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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