Impossible Foods is a company that develops plant-based substitutes for meat and dairy products. It aims to give people the taste and nutritional benefits of meat and dairy without the negative health and environmental impacts associated with livestock products.
Impossible Foods develops a new generation of meats and cheeses made entirely from plants. The company selects specific proteins and nutrients from greens, seeds, and grains to recreate the experience of meats and dairy products.
Impossible Foods was founded in 2011 by Pat Brown and is based in Redwood City, California.
Impossible Foods is transforming the global food system by creating better ways to make meat, dairy and fish without using animals -- delicious, good for people, and good for the planet.
Impossible Foods researches animal products at the molecular level, then selects specific proteins and nutrients from plants to recreate the experience of specific meat and dairy products. Its signature product, the Impossible Burger, was launched in July 2016.
Impossible Foods' flagship products include Impossible™ Sausage, Impossible™ Burger, Impossible™ Croissan’wich® and Impossible™ Breakfast Sandwich. Its Burger is available at thousands of restaurants and grocery stores in the United States and Asia, including Burger King, Red Robin, Qdoba, Hard Rock Cafe, Walmart, Trader Joe’s, Safeway, Kroger and more.
Impossible Foods is backed by GV, Khosla Ventures, Coatue, Viking Global Investors, Mirae Asset Global Investments, UBS, Bill Gates, Temasek, XN and others. The company raised $200M in Series G round on Aug 13, 2020. This brings Impossible Foods' total funding to $1.4B to date. The latest round values the company at $4B post money.
Impossible Foods was Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.