Imperative is a leadership development platform that uses the power of peers to support each other as they manage remote employees and accelerated change in the workplace.

Imperative is the first fully automated peer coaching technology platform.

Imperative was founded in 2014 by Aaron Hurst. The company is headquartered in Seattle, Washington, with an office in New York.

Imperative's video-based peer coaching experience enables every employee to be an effective coach with no training through a dynamic and structured online environment.

Imperative's science-backed platform combines the effectiveness of coaching with the impact of building informal internal networks that are proven to build resilient and high performing cultures.


Imperative's platform is being deployed by leading employers to address the needs of the new workforce and boost employee retention, development, productivity, and fulfillment.


Imperative is backed by Voyager Capital, DeepWork Capital, Sand Hill Angels, Gaingels and others. The company raised $3M in a new round of funding on Apr 28, 2020. This brings Imperative's total funding to $5M to date.



  • Year founded: 2014
  • Funding Info: $5M over 3 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Seattle
  • State: Washington
  • Country: United States
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