HowGood, formerly known as Scryve, is a SaaS data platform with the world's largest database on food and personal care product sustainability.

HowGood develops markets and operates a program in grocery stores designed to provide a sustainability score for food products using up to 60 industry-specific indicators.

HowGood was co-founded in 2007 by Alexander Gillett and Arthur Gillett. The company is headquartered in High Falls, New York.


HowGood, through in-depth, ingredient-level insights into factors ranging from greenhouse gas emissions to animal welfare to labor risk, its data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.


HowGood's sustainability intelligence platform Latis, provides a streamlined solution that helps leading companies improve product sustainability by enhancing data granularity and providing insights into suppliers of thousands of ingredients across the world.


HowGood's customers include Danone, Ahold Delhaize USA, Chipotle, Shake Shack, and others who are using its platform to report on their products' impacts. 


HowGood is backed by FirstMark Capital, Contour Venture Partners, Titan Grove, Danone Manifesto Ventures, Trailhead Capital, and others. The company raised $12.5M in new financing on May 18, 2022. This brings HowGood's total funding to $24.7M to date.



  • Year founded: 2007
  • Funding Info: $34.7M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: High Falls
  • State: New York
  • Country: United States
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