Hootsuite is a platform for managing social media. It is the world's most widely used platform for managing social media.
Hootsuite's systems user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Hootsuite was founded in Nov 28, 2008 by Ryan Holmes, Dario Meli & David Tedman. The company is based in Vancouver,BC with offices in London, Singapore, and other countries.
Hootsuite is competing in a marketplace for social media dashboard tools or platforms, where marketers are focused on social media management for their clients' web engagement activities. Hootsuite's best known competitors include Spredfast and Sprout Social. Each of the big three dashboards pursues innovation strategies that emulate the most recent feature enhancements of the other two; for example, TweetDeck launched with a desktop application based on the Adobe AIR platform, and eventually Seesmic rolled out its own Desktop version.
Hootsuite's platform has more than 15 million users, including 800+ of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.
Hootsuite's investors include CIBC, Insight Venture Partners, Accel, Silicon Valley Bank, and Fidelity Investments among others. The company has made 12 acquisitons to date.
Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account. There are both full and lite versions of the service. Hootsuite uses the URL shortener ow.ly to shorten URLs submitted to its service.
The Hootsuite software has won awards from Mashable at their Open Web Awards 2009, the Canadian New Media Award, the Shorty Awards, and "Best Twitter App" from Australia's mX newspaper. It was a 2012 nominee for the Webby Awards.