Herow, formerly known as Connecthings, is a contextual marketing platform for mobile applications. Herow is a leader in mobile engagement and user context.

Herow's one-stop contextual marketing platform is built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize engagement with their users.

Herow was founded in 2007 by Laetitia Gazel Anthoine. The company was previously known as Connecthings, and changed its name to Herow in Mid-October, 2019. Herow is headquartered in New York and Paris, with locations in Barcelona and San Francisco.

Herow's solution is designed around a holistic recognition of user context and powered by intelligent location technologies in order to help mobile applications from all sectors maximize engagement with their users.

Herow's SaaS platform uses hyper-precise location technology and machine-learning algorithms to provide mobile applications with true user context - a combination of location, behavior, and surroundings.


Herow already powers apps in the mobility, dating, gaming and entertainment sectors, and aims to increase its client base sevenfold by the end of 2020 as it scales out the platform.


Herow is backed by Xerys Fund, Siparex and Calao Finance. The company raised $18.6M from a "Series B" financing on Oct 15, 2019. This brings Herow's total funding to $19.7M to date.



  • Year founded: 2007
  • Funding Info: $19.7M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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