Habu is the industry’s first marketing data operating system, enabling brands to enrich first-party data in a privacy-first world.
Habu is committed to simplifying the personalization of messages, content, and experiences without replacing marketers’ existing technology.
Habu was co-founded in 2018 by Tom Chavez, Vivek Vaidya, Matt Kilmartin, and Mike Moreau. The company is headquartered in San Francisco, California, with offices in Concord, Massachusetts and New York.
Habu is truly omni-channel and supports emerging platforms like voice, OTT, in-car, podcasts, etc. This is the next generation of personalization. It's modular OS interoperates with existing marketing technology, even extending the capabilities of legacy systems, so marketers don’t have to invest in yet another platform.
Habu’s software can pull in a marketer’s first-party customer data, as well as data from platforms like Google and Facebook.
Habu has raised $15M in a Series A round of funding on Feb 12, 2020. The investment is backed by Ridge Ventures, along with other undisclosed investors.