GudangAda is a B2B e-Commerce marketplace connecting FMCG traders in Indonesia to empower the entire FMCG value chain from transactions to distribution.

GudangAda empowers the entire FMCG supply chain ecosystem by bridging the technology gap, facilitating bulk transactions between FMCG traders (buyers and sellers) and principals.

GudangAda was founded in 2018 by Steven Sang. The company is headquartered in Greater Jakarta, Indonesia.


GudangAda connects various kinds of traders to meet and transact online, from wholesalers of all sizes down to small mom-and-pop retailers. It has already launched a pilot logistics service to help maintain the availability of essential products in the local supply chain.


GudangAda is backed by Sequoia, Alpha JWC Ventures, Wavemaker Partners, and Pavilion Capital. The company raised $25.4M in a Series A round on May 05, 2020. This brings GudangAda's total funding to $35.9M to date.



  • Year founded: 2018
  • Funding Info: $35.9M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Jakarta
  • State: Jakarta
  • Country: Indonesia
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