General Assembly is foodtech turned booming consumer packaged goods ("CPG") brand in the direct-to-consumer home-meal solutions space.
GA Pizza is advancing the artform of making — and delivering — personal pizza.
General Assembly was founded 2017 by Ali Khan Lalani. The company is headquartered in Toronto, Onatrio, Canada.
General Assembly is advancing the artform of making — and delivering — personal pizza.
GA Pizza has invented a new space within the direct-to-consumer CPG market, and is perfectly poised to own it for the foreseeable future. It is constantly defining and redefining what it means to be a restaurant-to-consumer brand.
GA Pizza offers guests and consumers seven "ways to pizza" beyond their restaurant doors — including a premium frozen pizza line available at grocers across Ontario, bespoke catering, the GA Pizza Club, home of the world's first pizza subscription service, and GA Gifting.
General Assembly has closed an oversubscribed CAD $13M Series A funding on Feb 16, 2021. The round was led by Gravitas Securities Inc..