Funnel is a marketing and advetising platform that automates your marketing reporting by replacing your marketing spreadsheet with software.

Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account.

Funnel was founded in 2014 by Fredrik Skantze and Per Made. The company is based in Stockholm, Sweden, with an office in Boston, Massachusetts.


Funnel currently handles some 550 different data sources, from social media platforms to search engines and much more. It lets marketers automate their online marketing data from multiple platforms in real-time, so that they can more accurately analyse their online marketing spend.


Funnel automatically feeds data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool.


Funnel has about 1,200 large customers, with about half of them in the U.S. They include brands like Home Depot, trivago, Skechers, Samsung, Vodafone, Logitech, Skyscanner and SAS — Scandinavian Airlines, as well as Havas Media.


Funnel's investors include Balderton Capital, Eight Roads, F-Prime, Fourth Swedish National Pension Fund (AP4), Stena Sessan, Oxx, Industrifonden, and others. The company raised $66M in a pre-IPO round on Oct 13, 2021. This brings Funnel's total funding to $134M to date.



  • Year founded: 2014
  • Funding Info: $134M over 5 Rounds (Latest Funding Type: Pre- IPO Equity)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Stockholm
  • State: Stockholm
  • Country: Sweden
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