Funnel is a marketing and advetising platform that automates your marketing reporting by replacing your marketing spreadsheet with software.

Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account.

Funnel was founded in 2014 & is based in Stockholm, Stockholms Lan, Sweden.

Funnel sells a SaaS to help companies analyse the effectiveness of online marketing spend across multiple channels. It lets marketers automate their online marketing data from multiple platforms in real-time, so that they can more accurately analyse their online marketing spend.

Funnel automatically feed data into your Business Intelligence tool, your Data Warehouse, Google Sheets, Google Data Studio, Google Analytics or any other visualization tool.


Funnel's customers include ecommerce companies, media agencies, brands, b2b businesses, mobile apps and gaming companies. Almost everyone who is selling or promoting something online can benefit from accurately and timely reporting on the results of their marketing programs and it can often have a big impact on their business. 


Funnel's investors include Eight Roads Ventures, F-Prime CapitalBalderton Capital, Oxx, Industrifonden and others. The company raised $47M in a Series B financing on Jan 17, 2020. This new round brings Funnel's total funding to $68M to date. 



  • Year founded: 2014
  • Funding Info: $68M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: $5M-$10M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Stockholms Lan
  • State: Stockholm
  • Country: Sweden
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