FORM is a sports technology company with a simple mission: to break down the barriers between what swimming is and what it could be.

Form has been building AR-enhanced swim goggles that allow swimmers to track their pace, distance and stroke rate on a miniature heads-up display inside the goggles.

FORM Swim was founded in 2016 by Dan Eisenhardt. The company is headquartered in Vancouver, British Columbia.


FORM is the sports technology company behind the FORM Swim Goggles, a pair of premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time.


FORM Swim has raised $8.5M in a Series A round on April 21, 2020. The investment came from a slew of investors including large family offices in the UK and Denmark as well as Silicon Valley Bank.



  • Year founded: 2016
  • Funding Info: $8.5M over 1 Round (Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Vancouver
  • State: British Columbia
  • Country: Canada
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