Flipp, formerly known as Wishabi, is a free app that delivers your favorite weekly ads to your fingertips. It is the essential app for your weekly shopping. Search flyer deals and coupons by item, brand, or category to quickly find the best deals on your weekly essentials and make saving money super easy.

Flipp works with the largest retailers in North America to help them succeed in the digital age. It strives to be the best in class in all that we do — whether that’s helping our retailer partners transition to the digital age or giving team members the freedom and responsibility to make empowered and innovative decisions.

Flipp was founded in Jan 8, 2007 and is based in Toronto, Ontario, Canada.

Flipp is transforming the way consumers shop and save money as the app delivers an unmatched way to browse and search flyers, create shopping lists, and ultimately start the shopping experience from anywhere at any time on mobile.

Flipp has over 500 team members worldwide and is partnered with the largest retailers in the world, including Walmart, Target, Kroger, Macys and Dollar General. Flipp's strategic media partnerships include Google, Facebook, Twitter, MSN, CBS and over 450 newspaper publishers.


Flipp is backed by General Atlantic & Hedgewood. The company won the Best Workplaces in Canada Award and the Canada's 10 Most Admired Corporate Cultures Award in 2017.



  • Year founded: 2007
  • Funding Info: $62M in 3 funding rounds (Last funding type: Private Equity)
  • Yearly Revenue: $20M-$50M (2018)
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Toronto
  • State: Ontario
  • Country: Canada
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