Flip Fit is the first social media application that enables users to receive a “fitting room in their living room” of items they specifically requested to try after seeing those items on friends and influencers they follow.
Flip brings all of the best parts of the in-person shopping experience—trying on different sizes and styles, seeing what your friends think, and easy returns—into your home.
Flip Fit was founded in 2019 by Nooruldeen Agha & Jonathan Ellman and is based in Los Angeles, California.
Flip’s Social Shopping platform blends the power of social media with the buying appeal of e-commerce. Customers receive pieces of clothing based on their preferences, likes and interactions. The fitting room is flipped into the living room, where they try on everything and share photos on the Flip social platform to get a thumbs up or down from friends on what looks best.
Flip’s innovative social media platform is poised to transform the industry by creating a social media experience where users can find inspiration for clothes, receive fashion pieces customized to their style, and benefit from first-of-its-kind peer validation as friends help users decide what to buy.
Flip Fit is backed by TLV Partners and Lool Ventures. The company raised $3.75M from a seed round on Oct 23, 2019.