Fanatics, a subsidiary of Conshohocken-based Kynetic, is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans.
Fanatics offers the largest assortment of fan gear via its Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic.
Fanatics was formed in 1995 by Alan Trager, Michael Rubin, and Mitch Trager. The company is headquartered in Jacksonville, Florida with additional offices are located in Boulder, Colorado; Conshohocken, Pennsylvania; Deerfield, Illinois; Fort Lauderdale, Florida; and San Mateo, California; UK and more.
Fanatics combines exclusive deals with leagues and teams with on-demand production and an agile supply chain to increase speed-to-market of high-quality fan merchandise distributed globally across all retail channels.
Fanatics is a top 50 Internet Retailer Company that comprises the broadest online assortment of officially licensed items via its Fanatics (fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com).
Fanatics operates more than 300 online and offline stores for the biggest brands in sports, including the e-commerce business for major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties across the globe, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.
Fanatics’ vertical manufacturing engine is built for the on-demand economy and brings much-needed agility to the industry, better servicing today’s passionate sports fans and their growing real-time expectations with more unique and innovative products readily available across retail channels.
Fanatics' in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Texas Longhorns, LSU Tigers, Arizona Coyotes and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile and physical store locations.
Fanatics is backed by Softbank, Fidelity, Thrive Capital, Alibaba, Andreessen Horowitz, Insight Partners, Silver Lake, Temasek Holdings, Franklin Templeton, Neuberger Berman and others. The company completed at $350M Series E round on Aug 14, 2020. This brings Fanatics' total funding to $2B to date. The latest round values the company at $6.2B, up from its past $4.5B valuation. Fanatics has also acquired SportsMemorabilia.com, Kitbag.com and Steiner Sports.