Extend is a fintech startup that provides an easy way for any merchant to offer extended warranties - generating new revenue, increasing purchase conversion, and dramatically improving the customer experience.

Extend allows any merchant to offer extended warranties and protection plans as a service, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters.

Extend was founded in 2019 by Woodrow Levin alongside with Rohan Shah, Joe Moss & Michael Darmousseh. The company is headquartered in San Francisco, California.

Extend enables merchants to sell product protection plans, risk-free, at no cost, and with no development work. The matches your eligible products to protection plans from a network of insurers, so you don’t have to!

Extend's system is integrated into leading eCommerce solutions including Shopify, Magento, Salesforce Commerce, BigCommerce, and others so that you can be up and running quickly, with no technical requirements.

Extend handles all claims, turning a negative(damaged product) into a positive through fast processing, convenient touchpoints like live chat and phone support, and an overall outstanding customer experience.

Extend's intelligent decision engine uses machine learning to optimize the warranty offer in real-time, thereby improving warranty and cart conversions and generating the most revenue for the merchant.


GreatPoint Ventures, Pritzker Group Venture Capital, Lightbank, Shah Capital Partners and others. The company raised $16.4M from its single Series A round on Nov 06, 2019.



  • Year founded: 2019
  • Funding Info: $16.4M over 1 Round (Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
Related businesses