eToro, formerly known as RetailFX, is a social trading and multi-asset brokerage marketplace that allows users to trade currencies, commodities, indices, and stocks.
eToro focuses on providing financial and copy trading services.
eToro was founded in 2006 by Yoni Assia, Ronen Assia, and David Ring. The company is headquartered in Tel Aviv, Israel, with offices in offices in Cyprus, United Kingdom, United States, and Australia.
eToro aims to open the markets so everyone can invest in a simple and transparent way and offers its users an option to mimic portfolios created by its different in-house experts.
The eToro platform enables people to invest in the assets they want, from stocks and commodities to cryptoassets. The company's product OpenBook and WebTrader, allows traders to learn from each other, share live trading information, and capitalize on their collective power.
eToro has over fifteen million registered users globally and enables people to invest in the assets they want, from stocks, commodities and currencies. The platform not only allows you to choose what you invest in, but also how you invest. You can trade yourself, copy another investor, or invest in a portfolio.
eToro is backed by Spark Capital, SBI Holdings, CommerzVentures, China Minsheng Financial, Korea Investment Partners and others. The company raised $50M in a new round on Dec 08, 2020. This brings eToro's total funding to $272.7M to date. The deal valued the company at $2.5B, which is more than doubled from its previous $800M valuation gained in Apr 2018.