Dafiti

Dafiti is a Brazilian e-commerce website created to promote footwear, fashion, and lifestyle for both men and women.

Dafiti has the largest online portfolio in the region, ranging from popular high-street brands to designer labels, as well as exclusive private-label brands.

Dafiti was launched in 2010 by David Geisen, Andre Beisert, Malte Horeyseck, Malte Huffmann, Philipp Povel, and Thibaud Lecuyer. It is based in Sao Paulo, Brazil, it has offices in three other locations.

Dafiti has established its own storage, distribution and delivery capabilities as well as its own customer care services.

Dafiti has become one of the most well-known e-commerce companies in Brazil, with almost 90% brand recognition. Dafiti has more than 1000 national and international brands and more than 100,000 products available in its catalog. 

 

Dafiti is backed by leading global investors including Rocket Internet, International Finance Corporation, Kinnevik AB, J.P. Morgan Securities Inc. and others.

 

Dafiti was reported to be valued at over $1B in January 2014 when they raised €15 million (~$16.1 million) from International Finance Corporation (IFC) at an undisclosed valuation. The IFC has been investing in startups in emerging markets to help boost the economies of these countries. The company’s valuation may be unknown, but they appear to be a strong contender for the Billion Dollar Unicorn club.

 

 

  

  • Year founded: 2011
  • Funding Info: $250.5M in 6 funding rounds (Last Funding Type: Undisclosed)
  • Yearly Revenue: $600M-$700M (2018)
  • Employee Size: 1000-5000
  • Business Valuation: Valued at around $1B in 2014
  • City/Town: Sao Paulo
  • State: Alagoas
  • Country: Brazil
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