cult.fit, formerly known as cure.fit, is a health and fitness powerhouse that takes a holistic approach to physical and mental well being.

cult.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels.

cult.fit was founded in 2016 by Mukesh Bansal and Ankit Nagori. The company is based in Bangalore, Karnataka, India. cult.fit delivers services at centres in more than 130 locations across India.

cult.fit offers a range of trainer-led, group workout classes with four distinct services Eat.fit, Cure.fit, Mind.fit and Care.fit, it has revolutionised the fitness industry with its mind-blowing and practical business plans. The company has also launched its brand name for packaged health foods and labelled it Whole.fit.

Cult.fit's app also sells accessories like sportswear, shoes and other fitness accessories under the ‘Cultgear’ brand. The platform also rolled out telemedicine services for a full-body checkup and personalised health plans.

cult.fit also launched a host of online services, with live sessions by Cult trainers and celebrity trainers through its Cult.live and Mind.live offerings, online personal training and a library of DIY content. Providing its customers, the convenient and cost-effective work out module online.

cult.fit is backed by Tata Digital, Accel, IDG Ventures, Temasek, Kalaari Capital, Unilever Ventures, Oaktree Capital Management, Zomato, South Park Commons Opportunities Fund II, and others. The company raised $100M in a Series F round on Nov 10, 2021. This brings cult.fit's total funding to $624.6M to date. cult.fit was valued at $1.56B in its Series F round in Nov 2021.