CRM&BONUS is the first and only full service giftback platform in the world.

CRM&BONUS' allows real-time control of giftback delivery to consumers, making it possible to measure the increases in billing and customer retention.

CRM&BONUS was founded in 2018 by Alexandre Zolko, Luiz Fernando Dias Guedes, and Eduardo Luis dos Santos Vieira. The company is headquartered in Sao Paulo, Brazil.


CRM&BONUS has built a scalable and easy to adopt software solution for retailers, merchants and brands to foster purchaser loyalty, understand and engage with consumers, and improve recurrency, driving more revenues and better service.


CRM&BONUS has 15 modules, such as Authenticated Loyalty, Member Get Member (MGM), Relationship Rules, Mass Reactivations, B2B Bonus, NPS and others.


CRM&BONUS' solution serves more than 12,000 physical stores and e-commerce companies in Brazil and Portugal, with renowned clients such as Ambev, Arezzo, Vivara, Itaú, Adidas, L’Occitane, Alpagartas, MadeiraMadeira, Grupo Soma and Chilli Beans.


BONUS has raised R$280M ($50.71M) in a new funding on Oct 08, 2021. The round was led by SoftBank Latin America Fund, Riverwood Capital, Igah Ventures and Volpe Capital. The latest investment brings CRM&BONUS' valuation to R$1B ($181M) post-money.



  • Year founded: 2018
  • Funding Info: R$280M ($50.71M) over 1 Round (Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at R$1B ($181M) as of Oct 08, 2021
  • City/Town: São Paulo
  • State: São Paulo
  • Country: Brazil
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