Crimson Hexagon is a social media analytics company based out of Boston, Massachusetts. The company has also a European division in London, England.
Crimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources.
Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology he had developed at Harvard University™s Institute for Quantitative Social Science. In 2012, Stephanie Newby became the company's CEO. The company is headquartered in Boston MA with an additional office in London, UK.
Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends.
Crimson Hexagon's clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, Wal-Mart, Samsung, BBC, and Twitter among others.
Crimson Hexagon merged with Brandwatch on Oct 4, 2018, to create new Artificial Intelligence products.