CRED is a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences.
CRED's platform that allows credit card users to manage multiple cards along with an analysis of their credit score.
CRED was founded in 2018 by Kunal Shah and is based in Bengaluru, Karnataka, India.
CRED is committed to protect the data and information of its members.
CRED's credit card spend tracking and management feature which provided the user with analysis of spend tracking and efficiency of usage of the card. It is also equipped with the CRED protect feature which is an an AI backed system that keeps track of every single nuance of a credit card payment journey - right from due date reminders, spend patterns and other card usage statistics.
CRED has nearly doubled its customer base to about 5.9 million in 2020. More than 1,300 brands — including big names Starbucks, TAGG, Eat.Fit, Nykaa and emerging premium direct-to-consumer brands such as The Man Company, Sleepy Cat and Crossbeats –have joined the platform in recent years.
CRED is backed by Tiger Global Management, Ribbit Capital, General Catalyst, Sequoia Capital India, DST Global, Gemini Investments and others. The company is raising a $200M in new funding on Mar 15, 2021. This will bring CRED's total funding amount to $455.5M. The latest round will reportedly value CRED at $2B, which would be more than double from the previous $806M valuation gained from Series C in Nov 2020.