Crayon Data

Crayon Data is a fast-growing big data and AI startup with a vision to simplify the world’s choices.

Crayon Data engages in the process of building a business & technology platform that democratizes the use of big data for the average business and the consumer.

Crayon Data was founded in 2012 by Suresh Shankar, Srikant Sastri, & Vijaya Kumar Ivaturi. The company is headquartered in Singapore, with an office in Chennai, India.

Crayon Data creates solutions that use data to illuminate and simplify every aspect of your existence. The company offers Simpler Choices Engine to help consumers and businesses make better-informed and smarter decisions to go from providing more choice to fewer choices.

Crayon Data's flagship product includes, a horizontal platform, serving multiple verticals, delivering personalised taste-led lifestyle choices to your end-customers. Its other product Yoda, is an indispensable personal sales assistant. Yoda's patented technology prioritises prospects and personalises sales messaging for enterprises targeting SMEs.


Crayon's clients are top-tier enterprises in banking, e-commerce, travel and hospitality. They use our all-new personalization engine,, to deliver digital, personal experiences centred around taste. Its product has delivered significant business impact, resulting in highly sticky relationships. 


Crayon Data is backed by Tata, Gopalakrishnan, Jungle Ventures, Mitsui & Co and others. The company has raised a total of $18M in funding to date.


Crayon has been accredited as one of the most successful and innovative big data startups in 2014 and 2015, by global platforms such as Gartner, TiEcon, CEBIT, IBM Watson, Intech50 and OrangeFab.



  • Year founded: 2012
  • Funding Info: $18M over 5 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: $10M-$20M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Singapore
  • State: Central Region
  • Country: Singapore
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