Copia Kenya

Copia is a consumer goods catalog and delivery service for Base of the Pyramid consumers in the developing world.

Copia Global brings all consumers a high-quality shopping service regardless of their income level, access to technology or location.

Copia was founded in 2013 by Tracey Turner and Jonathan Lewis. The company is based in Tatu City, Nairobi, Kenya.


Copia leverages mobile technologies and a network of agents serving as distribution points to make a wide range of quality goods accessible to rural and peri-urban consumers.


Copia runs a business that allows it to deliver goods profitably, because of how it approaches the market. Copia focuses on customers in rural areas that struggle to access the same goods and services in terms of choice, price value and reliability that similar consumers in urban areas or of higher income levels can access.


Copia has approximately 1.4 million unique customers and is roughly doubling every year. The platform delivers products to thousands of customers daily and has fulfilled more than 10 million orders to date.


Copia is backed by Goodwell Investments, Lightrock, Endeavor Catalyst, International Development Finance Corporation (DFC), Zebu Investment Partners, DEG, Perivoli Innovations, ELEA, and others. The company raised $50M in Series C round on Jan 19, 2022. This brings Copia's total funding to $83M to date.



  • Year founded: 2013
  • Funding Info: $83M over 5 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Tatu City
  • State: Nairobi
  • Country: Kenya
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