Copia Global

Copia is a consumer goods catalog and delivery service for Base of the Pyramid consumers in the developing world.

Copia Global brings all consumers a high-quality shopping service regardless of their income level, access to technology or location.

Copia was founded in 2013 by Tracey Turner and Jonathan Lewis. The company is based in Tatu City, Nairobi, Kenya.

Copia is one of the fastest growing enterprises in Kenya. The company's vision was to bring the power of mobile e-commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.

Copia leverages mobile technologies and a network of agents serving as distribution points to make a wide range of quality goods accessible to rural and peri-urban consumers.

Copia Global is the first and only mobile commerce platform built to serve middle to low income African consumers, regardless of their income level, access to technology or location.

Copia’s model is hinged on a 5,000-strong agent network comprising mainly of local, small shopkeepers who earn commissions by serving as “points of aggregation of orders and delivery distribution.”


Copia Global is backed by LGT Lightstone, Perivoli Innovations, Endeavor Catalyst, ELEA and others. The company raised $26M from a latest Series B financing on Aug 02, 2019. This brings Copia's total funding to $33M to date.



  • Year founded: 2013
  • Funding Info: $33M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Tatu City
  • State: Nairobi
  • Country: Kenya
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