commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age.

commercetools offers cloud-based e-commerce software focused on APIs and micro services for real omnichannel customer experiences.

commercetools was founded in 2006. The company is headquartered in Munich with offices in Berlin and Jena (GER), Amsterdam (NLD), London (UK), Durham (US) and Singapore. Since September 2014, commercetools is a daughter company of REWE digital GmbH and thus is part of the REWE group.

commercetools' leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.

commercetools' agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.


commercetools has over 100 B2C and B2B companies from across the globe – including well-known brands such as Carhartt WIP, Cimpress (z.B. Tradeprint), Express, Yamaha and Wizards of the Coast (Hasbro) who trusts commercetools to power their digital commerce business.


commercetools is backed by Insight Partners, Rewe Group, Wecken & Cie. and others. The company raised $145M (€130M) from a growth equity funding on Oct 21, 2019. This brings commercetools' total funding to $167.7M to date.


commercetools named a Visionary in 2019 Gartner Magic Quadrant for Digital Commerce. Independent Research Firm also Named them a Contender in Latest Evaluation of B2C Commerce Suites.



  • Year founded: 2006
  • Funding Info: $167.7M over 5 Rounds (Latest Funding Type: Growth Equity)
  • Yearly Revenue: $10M-$20M (2019)
  • Employee Size: 51-200
  • Business Valuation: Valued at $300M as of Oct 21, 2019
  • City/Town: Munich
  • State: Bavaria
  • Country: Germany
Related businesses