CleverTap is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through clever mobile marketing strategies & mobile app metrics.

CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform.

CleverTap was founded in May 2013, by Anand Jain, Sunil Thomas, & Suresh Kondamudi and is headquartered in Mountain View, California. CleverTap operates out of San Francisco, New York, London, Singapore, Mumbai, and Bengaluru.

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: access to real-time behavioral analytics so you know who they are, and a platform with which you can engage users on the right channels, at the right time, and with a message that resonates.

CleverTap’s machine learning models is used by over 8000 brands to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Some of the brands include Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus.


CleverTap is backed by leading investors including Tiger Global Management, Sequoia Capital, Accel Partners and others. The company raised $35M from a "Series C" financing on Oct 15, 2019. The latest round brings CleverTap's total funding to $76.6M to date.


CleverTap was selected as TiE50, World's 50 Most Promising Technology Startups, in 2017. 



  • Year founded: 2014
  • Funding Info: $76.6M over 5 Rounds (Last Funding Type: Series C)
  • Yearly Revenue: $20M-$50M (2018)
  • Employee Size: 51-200
  • Business Valuation: Valued at $385M as of Oct 15, 2019
  • City/Town: Mountain View
  • State: California
  • Country: United States
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