CircleUp is a financial technology company that focuses on consumer goods startups. It is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets.

CircleUp's mission is to help entrepreneurs thrive by giving them the capital and resources they need.

CircleUp was founded in 2011 by Ryan Caldbeck and Rory Eakin. The company was launched to public in 2012. CircleUp has its headquarter based in San Francisco, California.

CircleUp harnesses the power of data and technology to provide capital and resources to emerging consumer brands. 

CircleUp is comprised of internally-managed equity funds, a credit program, and an Insights & Connections team - all powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.3 million consumer businesses and predict future business success.


CircleUp has helped several consumer companies raise equity including Back to the Roots, Halo Top Creamery, Little Duck Organics, Rhythm Superfoods, and others. General Mills has an investment fund that is partnered with CircleUp to invest in companies listed on the platform.


CircleUp is backed by Michigan Retirement Systems, Google Ventures, Collaborative Fund, Canaan Partners, Pacific Life Insurance Company, Howard Schultz along with other vc and angel investors. The company raised $200M from its latest financing on Sep 19, 2019. This brings CircleUp's total funding to $267.5M to-date.



  • Year founded: 2012
  • Funding Info: $267.5M over 5 Rounds of Funding (Last Funding Type: Capital Financing)
  • Yearly Revenue: $5M-$10M (2018)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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