Chord, formerly Arfa, is a commerce-as-a-service platform that offers more financially accessible data collection and insights for eCommerce companies.

Chord empowers teams to build deeper and richer custom commerce experiences that can grow and evolve as your business does.

Chord was founded in 2020 by Bryan Mahoney and Henry Davis. The company is headquartered in New York, New York.


Chord's unique offering of scalable headless tech software, paired with its sophisticated data management, insights, and governance tools, is made for commerce entrepreneurs by commerce entrepreneurs.


Chord gives D2C entrepreneurs and operators access to substantial competitive and performance advantages to help them in an increasingly crowded landscape without the need to invest millions of dollars building tech and data teams.


Chord's platform boosts subscription conversion by 50% and checkout conversion by 68%, providing front-end and checkout features, among others. Chord has 21 customers signed onto its platform, including Blue Bottle Coffee, Caraway, Loverboy and Joopiter.


Chord is backed by Eclipse Ventures, Index Ventures, Thrive Capital, Bright Pixel Capital, Foundation Capital, Forerunner Ventures, GC1 Ventures, Imaginary Ventures, White Star Capital, TechNexus Venture Collaborative, Anti Fund VC, and others. The company raised $15M in additional Series A round on Jan 18, 2023. This is an extension of its previous $18M in Mar 2021, bringing Series A total to $33M. The additional investment brings Chord's overall funding to $40M to date.



  • Year founded: 2020
  • Funding Info: $40M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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