Centrical, formerly Known as GamEffective, is a provider of a employee engagement and performance management platform. The company helps businesses improve employee engagement, proficiency, and performance through gamification, microlearning and performance management.

Centrical drives employee experience and growth using real-time performance management, personalized microlearning, and advanced gamification.

Centrical was founded in 2013 in Israel, by Gal Rimon. The company is headquartered in New York, with an office in Ra'anana, Israel.

Centrical allows companies to personalize performance and learning goals for their employees by empowering them with real-time performance tracking, engage them with challenges, levels and prizes, and offer prompts and microlearning that will help them get things done.

Centrical lets you incorporate engagement and recognition into anything – driving anyone from your top players to your mid-performers to adopt the right behaviors and stay continuously motivated to excel.

Centrical's advanced gamification engine lets you offer personal challenges, set tiered, prize-winning competitions, or embed activities in quest-based game narratives. It acts as your employees’ virtual coach – it uses real-time data from your enterprise applications to offer new goals, provide personalized feedback and prompt microlearning and calls to action – Just like a fitness tracker for work.

Centrical's works with multinational enterprises in consumer-packaged goods, business process outsourcing, financial services, insurance, pharmaceuticals, technology, telecommunications, and travel & hospitality etc. Some of their clients include Microsoft, Novartis, Synchrony Financial, Unilever, and Swiss Life, among others.


Centrical is backed by Aleph, Jerusalem Venture Partners, La Maison Compagnie d’investissment, 2B Angels and others. The company raised $13M from a latest financing on Nov 4, 2019. This brings Centrical's total funding to $34M to date. 



  • Year founded: 2013
  • Funding Info: $34M over 3 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: $5M-$10M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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