Catch Co.

Catch Co. is a digital sportfishing brand platform exists to rescue people from the indoors.

Catch Co. creates amazing products, content, and shopping experiences for the modern angler.

Catch Co. was founded in 2012 by Ross Gordon. The company is headquartered in Chicago, Illinois.


Catch Co. is best known for its innovative commerce brands Mystery Tackle Box, the original monthly subscription box of lures and tackle, and Karl's Bait & Tackle, a membership-based ecommerce platform.


Catch Co. has developed some of the industry's most innovative products entirely in-house. It has a passionate social community of over two million followers and produces an original video series that has garnered millions of minutes of attention.


Catch Co. has also launched original product brands 10,000 Fish, BioSpawn, Heavy Metal Tungsten among others, collaborations including Bubonic, Googan Squad and Mike Bucca's Baby Bull line and its original content series Unchartered, with millions of minutes viewed.


Catch Co. is backed by True Ventures, TechNexus, Listen Ventures, Guild Capital, and others. The company raised $38M in Series B round on Apr 30, 2021. This brings Catch Co.'s total funding to $49.5M to date.



  • Year founded: 2012
  • Funding Info: $49.5M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Chicago
  • State: Illinois
  • Country: United States
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