Bulbul is India’s first live streaming video shopping app with a mission & motivation to make online shopping real by making it fun, engaging & social.

Bulbul's network of ‘experts’, presents and explains various products and their features in different Indian languages that is both relatable and contextual.

Bulbul was founded in 2018 by Sachin Bhatia and Atit Jain. The company is headquartered in Gurgaon, Haryana, India.


BulBul claims to make online shopping interesting by featuring a live stream which explains the product features and helps the consumer make a decision. The platform’s live stream often features prominent influencers who interact with the customers and explain their queries to help them make a better decision.


Bulbul is backed by Info Edge, Sequoia, Leo Capital, IE Venture Fund I, Surge, 10XF and others. The company raised $8.7M in Series A round on Jul 28, 2020. This brings BulBul's total funding to $25.5M to date.



  • Year founded: 2018
  • Funding Info: $25.5M over 4 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Gurgaon
  • State: Haryana
  • Country: India
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