Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin.
Buffer began its development in October 2010 in Birmingham, United Kingdom by co-founder Joel Gascoigne, who established the idea of the social media application while he was in the United Kingdom. The company is now headquartered in San Francisco, California.
Buffer for Business is an extension of the Buffer application intended for managing social media accounts for businesses and corporations. It launched in 2013. It contains a similar interface to Buffer, but with additional features.
Buffer offers a paid plan, named Pro, which gives paying users access to additional features, such as the Feeds feature that adds an RSS feed to a user’s Buffer profile, displaying suggested links from external websites chosen by the user. Additional features include analytics for the number of posts sent out and the number of active users over a span of time. The plan also allows an increased limit of 100 posts at any single time, and the option to manage 8 social account profiles.