Brolly is an online and mobile application that offers insurance advisory services to its users. It is the UK's first artificially intelligent insurance advisory application

Brolly's application uses artificial intelligence to identify whether its users are over- or under-insured, whether they have duplicates or missing covers, or what covers they can get at a better price based on the information inputted.

Brolly was founded in 2016 by Mykhailo Loginov & Phoebe Hugh and is based in London, UK.

Brolly has started with a clean slate and is developing an insurance company for the digital age. The ultimate vision is to totally re-design the user experience of insurance based on data analytics and a centralised approach towards the UI/UX of insurance policies.

Brolly Advisor is a tool that gets to understand insurance needs, and tells if over or under-insured, whether have duplicate or missing cover, and highlights all personal insurance products that may be missing. 

 The Brolly Shop helps find value product and search background to switch and in favor of the customer. 

Brolly's re-designed the insurance experience from the ground up, using artificial intelligence (AI) to provide personal service and advice of a traditional broker, but with the speed and simplicity. 


Brolly Locker place to store all of insurance policies, from every insurance provider in order to policy documents, renewal dates, premiums, and contact numbers are always there when needed.



  • Year founded: 2016
  • Funding Info: £1M in a single Seed Funding
  • Yearly Revenue: $500K-$1M (2018)
  • Employee Size: 11-50
  • Business Valuation: Unknown
  • City/Town: London
  • State: Greater London Area
  • Country: United Kingdom
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