Bravo Sierra is a military-inspired grooming brand that makes simple, effective, utilitarian products for everyone.

BRAVO SIERRA is the first military-native performance wellness company, pioneering a user-driven performance personal care and nutrition organization developed within the U.S. military community.

BRAVO SIERRA was founded in 2018 by Justin Guilbert and Benjamin Bernet. The company is headquartered in New York, New York.


BRAVO SIERRA uses its proprietary BATTALION, a digitally-native core community of 2,500 U.S. Special Operations Forces, active service members and veterans field-testers, to design, develop and stress-tests its products with unprecedented insight and real-time feedback from its consumers.


BRAVO SIERRA was first made available to military patrons in strategic partnerships with military exchanges at Army, Air Force, Navy and Marine Corps bases worldwide in 2019. Its product formulas are paraben-free, sulfate-free, phthalate-free, phenoxyethanol-free, vegan, cruelty-free and made in the USA.


BRAVO SIERRA has been one of the fastest-growing personal care brands over the past 12 months. The brand has surpassed six-figures in contributions to the Department of Defense's military exchanges.


BRAVO SIERRA is backed by Global Founders Capital, The Merchant Club, Canaan Partners, Mousse Partners, Capstar Ventures, Redo Ventures, Grace Beauty Capital, Lapa Capital, AF Ventures, and others. The company raised $17M in Seires B round on Aug 18, 2022. This brings BRAVO SIERRA's total funding to $35.8M to date.



  • Year founded: 2018
  • Funding Info: $35.8M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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