Bravo Sierra is a military-inspired grooming brand that makes simple, effective, utilitarian products for everyone.

BRAVO SIERRA is the first military-native performance wellness company, pioneering a user-driven performance personal care and nutrition organization developed within the U.S. military community.

BRAVO SIERRA was founded in 2018 by Justin Guilbert and Benjamin Bernet. The company is headquartered in New York, New York.


BRAVO SIERRA has developed a proprietary software platform that allows field testing of all their products by over 1,000 U.S. military active duty service members, allowing for product development iteration based on real-time feedback. The company has also developed a unique revenue contribution model directing 5% of all sales toward the Morale Welfare & Recreation program.


BRAVO SIERRA launched its high-performance personal care products to the military patron and performance-driven enthusiast last September. The company was the first and only personal care line to launch exclusively within the Department of Defense's Army, Air Force, Navy and Marine Corps exchanges globally.


BRAVO SIERRA is backed by Global Founders Capital, Mousse Partners, Canaan Partners, Redo Ventures, Grace Beauty Capital and Lapa Capital. The company raised $12M in a Series A round on Feb 05, 2020. This brings BRAVO SIERRA's total funding to $18.8M to date. 



  • Year founded: 2018
  • Funding Info: $18.8M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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