Branch Metrics, formerly known as Pawprint Labs, is a provider of deep linking, attribution, and analytics software development kit and application program interface for mobile application developers and marketers to gain and retain users.

Branch's technology helps users to deep link into applications for accessing content directly, sharing applications through referrals, and growing their applications. 

Branch was founded in Apr 15, 2014 by Alex Austin, Dmitri Gaskin, Mada Seghete & Mike Molinet. The company is headquartered in Redwood City, CA and with offices around the globe. Branch also has a European hub in Berlin, Germany.

Branch's mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

Branch works together with all the tools in your existing marketing set. It integrates with leading email providers, social platforms, data analytics tools, and ad networks.


Branch's People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. It powers mobile links, attribution, and measurement for more than 3 billion monthly users and over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.


Branch is backed by leading investors such as NEA, Founders Fund, DHVC, Samsung Ventures, Pear VC, Playground Ventures and others. The company raised $125M in Series E round on Sep 01, 2020. This brings Branch's total funding to $367.1M to date. The company was valued at $1B from its Series D fundraising in Sep 2018. Branch has also acquired Tune's Attribution Analytics on Sep 10, 2018. 



  • Year founded: 2014
  • Funding Info: $367.1M over 7 Rounds (Latest Funding Type: Series E)- Branch has also acquired Tune's Attribution Analytics on Sep 10, 2018.
  • Yearly Revenue: $30M-$50M (2019)
  • Employee Size: 201-500
  • Business Valuation: Valued at $1B+ as of Sep 7, 2018
  • City/Town: Redwood City
  • State: California
  • Country: United States
Related businesses