Boulevard is a technology company that provides automation and business intelligence software for traditionally offline beauty services industry.

Boulevard is transforming business management for premium beauty service brands through their proprietary platform-as-a-service.

Boulevard was co-founded in 2016 by Matt Danna and Sean Stavropoulos. The company is headquartered in Los Angeles, California.

Boulevard was founded with the fundamental belief that personal care should be both convenient for all. The company's mission is to maximize potential for salons and spas, as well as the clients they serve.

Boulevard is the industry's first comprehensive platform-as-a-service (PaaS) designed specifically to meet the needs of salons, spas, and other appointment-based businesses that help people look and feel their best.


Boulevard's solution is carefully designed to automate workflows and drive revenue while allowing brands to offer a personalized experience that keeps clients coming back. Its current partners include Chris McMillan the Salon, MèCHE Salon, SEV Laser, Spoke & Weal, and TONI&GUY.


The company has raised $11M from a single Series A financing on Nov 4, 2019. The funding round was led by Index Ventures with participation from Bonfire Ventures, Ludlow Ventures, BoxGroup, and Luma Launch.



  • Year founded: 2016
  • Funding Info: $11M over 1 Round (Funding Type: Series A)
  • Yearly Revenue: $3M-$5M (2019)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Los Angeles
  • State: California
  • Country: United States
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