Bluprint, formerly known as Craftsy, is a subscription video on demand service majority-owned by NBCUniversal Direct-to-Consumer and Digital Enterprises.

Bluprint's service features online courses and other forms of video content surrounding crafts, hobbies, and lifestyle topics, as well as an online store that sells craft supplies and project kits that tie into the service's video content.

Bluprint was founded in 2011, the company was previously known as Craftsy and changed it's name to Bluprint in Jun 2018. It has it's headquarter in Denver, Colorado.

Bluprint is a lifestyle learning digital platform where passions become actions, featuring world class experts, beginner to advance instruction, and flexible learning that fits a busy schedule.

Bluprint provides on demand access to lifestyle learning from any device. In addition to more than 3,000 hours of exclusive classes and series, Bluprint subscribers also get access to curated supplies and a supportive community designed to motivate members to dive deeper into a current interest or sample a new one.


Bluprint is backed by investors including Tiger Global Management, Adams Street Partners, Stripes Group, Foundry Group and others.


Bluprint (Craftsy) was acquired by NBCUniversal for a reported $230M in May 10, 2017.



  • Year founded: 2011
  • Funding Info: $108.1M in 6 Funding Rounds (Last Funding Type: Series D)
  • Yearly Revenue: $60M-$65M (2016)
  • Employee Size: 201-500
  • Business Valuation: Acquired for approx. $230M in May 2017
  • City/Town: Denver
  • State: Colorado
  • Country: United States
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